Advertising; dissemination of advertising matter via all media, in particular in the form of thematic messages centered on human values; advertising by sponsoring; business management; business administration; office functions; promoting the goods and services of others, by means of contractual agreements, in particular sponsoring and licensing agreements, enabling them to gain additional notoriety and/or enhanced image and/or a surge of sympathy derived from the notoriety and/or enhanced image resulting from cultural and sporting events, in particular international events, and/or a surge of sympathy generated by the above; promoting the goods and services of others by means of what is referred to as the initial interest factor leading the public to consider, among a multitude of competitors, goods or services presented to the public bearing signs, emblems or messages able to capture its attention; promoting the goods and services of others by means of the so-called image transfer; rental of advertising space of all type and on all media, whether digital or not; business administration of the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles; advertising by means of direct marketing for others consisting in marketing of databases; consultation for advertising by means of direct marketing for others consisting in marketing of databases; administrative, commercial and technical management of computer files; promoting sporting competitions and events for use by others; promoting concerts and cultural events for others, organization of exhibitions for commercial or advertising purposes; provision of documentation, namely direct mail advertising, distribution of advertising material, distribution of samples, reproduction of documents; advertising concerning the promotion of commercial sales of goods and services for retail sale purposes; provision of information in connection with e-commerce and electronic retail sale; provision of information concerning the purchase of goods and services on line via the Internet and other computer networks; maintenance of computerized databases; computerised file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behaviour (moral advertising).

Telecommunications services; television program broadcasting, broadcasting of televised programs (live or recorded); cellular telephone communication; communications by electronic computer terminals, by databases and by telecommunication networks connected to the Internet; communications by telex; communications by telegraphs; communications by telephone; communications by facsimile machines; radio paging services; teleconferencing communications; television broadcasting; cable television broadcasting; radio broadcasting; news agencies; other message transmission services; broadcasting of a commercial site on the Internet; radio and television broadcasting provided via the Internet; electronic mail; providing access to computer information newsletters and to discussion forums on line; transmission of messages and images via computers; providing access to home and office shopping services via computer and/or interactive communication technologies; telecommunication of information (including web pages), of computer programs and of all other data; electronic mail services; providing user access to the Internet; services of telecommunication connections to the Internet or to databases; providing access to digital music web sites on the Internet; providing access to MP3 web sites on the Internet; rental of access time to a central database (telecommunications); provision of access to search engines; operating discussion forums on the Internet; rental of access time to a central server database; rental of access time to a computer database (telecommunication services); simultaneous broadcasting, in particular by means of electronic interconnections, of films and of video and sound recordings; wireless data messaging services, in particular services enabling a user to send and/or receive messages via a wireless data network; one-way and two-way messaging services; electronic transmission of data, images, documents and audio and video data, including texts, cards, letters, messages, mail, animations and electronic mail, via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular networks and satellite networks; electronic transmission of software via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular networks and satellite networks; providing access to databases and to local or global communication networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks transmission and relay of messages, namely electronic transmission of messages; telecommunication services for the dissemination of information by mobile telephone, namely, transmission of data to mobile telephones; communication by mobile telephone; voice communication transmission and reception; transmission and reception on a value-added network; telecommunication services by telematic means and by multimedia networks; rental of access time to a database server center; operating networks for transmission of value-added data (multimedia systems, interactive videography, global computer telecommunication networks).

Educational services; providing of training; entertainment; sporting and cultural activities, televised sporting and cultural entertainment; organization of exhibitions for cultural and educational purposes; organization of lotteries and competitions; betting and gambling services in connection with or relating to sports; entertainment services provided during sporting events or concerning sporting events; organization of sporting and cultural events and activities; organization of real or virtual sporting competitions; management of sports facilities; rental of audio and video equipment, production of films, other than advertising films; production of video and sound recordings; presentation and distribution of films and of video and sound recordings; rental of films and of video and sound recordings; rental and/or provision via a computer network of interactive education and entertainment products, namely interactive compact discs, CD-ROMs, computer games; entertainment, namely presentation of interactive education and entertainment products, namely interactive compact discs, CD-ROMs, computer games; radio and television coverage of sporting events; production of radio and television programs and of videotapes; production of cartoons; production of animated programs for television; reservation of tickets for shows and sporting events; timing of sports events; organization of beauty contests; interactive entertainment; on-line betting services; provision of games on the Internet; provision of raffle services; information concerning entertainment or education, provided on line from a data bank or the Internet; electronic game services provided by means of the Internet; providing on line electronic publications; publication of books, magazines, texts (other than publicity texts) and periodicals; on line publication of electronic books, magazines, texts (other than publicity texts) and periodicals; provision of digital music from the Internet; provision of digital music from MP3 web sites; provision of sporting results; information services concerning sports and sporting events; rental of recorded sounds and images; audio production services; information services concerning sporting events provided on line from a computer database or the Internet; editing and publishing services; provision of digital music (non-downloadable); offering digital music by means of telecommunications; publication of statistics regarding sporting results and audience ratings for sporting competitions; movie presentations; entertainment information; film production; show production; theater production services; presentation of live performances; film projection; organization of shows (impresario services); movie studios; news reporter services; provision of on-line electronic publications, not downloadable; arranging and conducting ceremonies relating to the presentation of prizes and awards.

Wines; sparkling wines; spirits and liqueurs; brandy; alcoholic beverages included in the class.